Avendra Supplier Success Story

CQ Infused Waters

Innovative Products + Event Sponsorships = Business Growth 

CQF, Inc., a woman-owned business, filed patents that are changing how infused water, iced tea and cocktails are constructed, displayed and served. Using CQ Purees, double-walled beverage containers and pictorial instructions, their program provides everything needed to create jaw-dropping infused beverages in minutes for lobbies, spas, clubs, bars or banquet beverage operations.

Their infused beverage program is a simple, cost effective way for customers to enhance common spaces and increase catering sales. The architecture of their program gives customers unprecedented control of the container's design and flavor, fostering both creativity and standardization. For high-volume bar demands, CQF’s artisan infused cocktail mixers increase overall visual aesthetics, speed of service and cocktail consistency. Since September 2013, Avendra and CQF have worked together to bring these innovative products to our customers. One critical communication vehicle that helps drive success is CQF’s participation in key Avendra customer events, facilitated by Avendra’s Sponsorship department.

“Being an Avendra supplier has given us the ability to showcase our infused beverages at various events throughout the country. These conferences made it possible to meet decision makers, who in turn endorse us within their brands. Thanks to Avendra, we've catapulted our business by nearly 600% in less than a year,” says Matthew Farruggio, Vice President, CQF, Inc.